What is a GucciGhost you ask? Well it isn’t a question of “what?” but instead “who?”. Trevor Andrew is the man behind the mask, and he is an ex-Olympic snowboarder from Nova Scotia, Canada but resides in New York. Andrew always had an obsession with the infamous Gucci brand, that one year for Halloween, he went as far as cutting holes out of his Gucci bed sheets to create a last-minute costume. While out on the streets in this costume that Halloween night, people would scream, “Hey! Gucci Ghost!”, and then sparked an idea in Andrew that would eventually take off.
Andrew began painting a reworked version of the Gucci logo all over New York, and often posted them to his Instagram page with the hashtag GucciGhost in the caption of each photo. After building a such a large following that ranked in the thousands from this new found idea of his, he eventually got the attention from none other than Alessandro Michele, the creative director of Gucci (Ah, the wonders of social media). Michele then brought Andrews to the Gucci headquarters in Milan earlier this year to work on collaborating his ideas to be incorporated into Alessandro’s designs. Many of which happened to be in Gucci’s fall 2016 collection, including one of the most popular tote bags that read “Real Gucci” across the front. The grafitti-like designs are also seen on pieces like Gucci dresses, jackets and shoes which brought a cool street style twist to the Italian brand. It even got the stamp of approval by the queen herself, Beyonce, which wore the red fur coat during her Formation tour. Many other celebrities have been seen wearing these designs like Madonna and Rihanna. By the looks of it, it seems as if this will only be the beginning for Andrew, and it seems that “Life is Gucci” for this new creative.